This video, released on their Facebook, has helped raise awareness of the building project, and encouraged people to learn more about the developments and donate to the project, and it was a massive success.
Upon release, NPBC’s Facebook Page had under 300 likes. Their videos tended to average 400 views, their posts tended to have a reach of 600 people and an engagement of 50-80 people. Our video (not boosted) managed to get over 3,300 views, an organic reach of over 5,500 and an engagement just shy of 1,500 people, making it their most successful post ever. See how well the video is doing on Facebook for yourself.