The full version of the video was used at an launch event held by the church, for members of the community to learn more about the project. The mayor, MP’s and other influencial figures in Newport Pagnell watched and enjoyed this video, helping secure more support for the plans.
We also made them a shorter social media video for their Facebook. Upon release, NPBC’s Facebook Page had under 300 likes. Their videos tended to average 400 views, their posts tended to have a reach of 600 people and an engagement of 50-80 people. Our video (not boosted) managed to get over 3,300 views, an organic reach of over 5,500 and an engagement just shy of 1,500 people, making it their most successful post ever. See how well the video is doing on Facebook for yourself.